What is Digital Marketing and How to Make a Career in Digital Marketing

Today is the time for digital due to which all businesses are also becoming digital. In that case, if you don’t know what digital marketing is, you will lag far behind other people. Therefore, change is necessary over time, the same applies to your business. With the passage of time, the ways of doing business are also changing. Now the days have passed when a product was promoted from house to house but it was a waste of time.

Therefore, today, every company is adopting digital methods to promote its service and product. Whenever a company starts a product or business, companies resort to digital marketing to make it a success.

With the help of digital marketing, companies can easily reach their targeted audience and grow their business.

In the olden days, people used to resort to Radio TV, Banner Hoardings, Newspapers to Advertise, but today is the time for internet social media with which you can easily access your ad to one lakh people at a very low cost.

So today we know you fully about the digital marketing career option that What is Digital Marketing and How to Make a Career in Digital Marketing etc. If you are also thinking of pursuing a career in this field, please read this article till the end. So that you can get complete information about this area.

Introduction to Digital Marketing

When it comes to digital marketing, digital marketing consists of two words. Digital means internet, marketing means advertising Now if it is considered easy, any company marketing its product or service through the internet i.e. electronic media can be called digital marketing or online marketing.

Digital marking is quite different from traditional marketing. Today, big companies are spending lakhs and crores of rupees to advertise their products. And they are also getting a lot of results as compared to offline advertising. The biggest reason for this is that in today’s time, most people spend their time on the Internet.

Why Digital Marketing is Important

  • You may be well aware that marketing products or services are very important for companies. Without marketing, you cannot deliver your product to the customers. Even if your product is much better than other companies.
  • Because it is only through marketing that you can reach out to your customers about your product.
  • If you don’t market your product, other companies will continue to grow their business by marketing their products and your company will stay in place. From where you started your business.
  • So in today’s time, most companies prepare marketing budgets separately to grow their business. Digital marketing is the best way to do marketing in today’s times. Which is better and cheaper than offline marketing.

The Benefit of Digital Marketing

  • When it comes to digital marketing, it is much cheaper than offline marketing.
  • In digital marketing, you can easily reach the targeted audience of your product. Whereas this is not the case in offline marketing.
  • In digital marketing, you may get much better results than offline marketing.
  • This is the biggest advantage of digital marketing. That you can sell your product all over the country or all over the world even while sitting at home.
  • The brand value of companies that resort to digital marketing to market their products keeps increasing.
  • With the help of digital marketing, you can also easily find out how many people saw your ad and how many people clicked on that ad and how many people purchased your product.

Types of Digital Marketing

Digital marketing is not a small area. It is a very big area. Therefore, there may be different types of marketing methods in this field. Which you can use to reach your targeted audience according to your product.


Blogging can be a good option to step up in the field of digital marketing. Where you can also work for free and Know about digital marketing. Today, there are many people who started their careers with blogging and are working as digital marketing experts today.

Search Engine Marketing

If you do blogging. So for that, you need to create a website. You will be considered successful through blogging only if thousands or millions of visitors visit your website every day.

Therefore, it is very important to have knowledge of SEO to increase the customer or traffic on the website only then you can easily reach your targeted audience with the help of blogging or a website. Today, many companies are spending lakhs of rupees on SEO to rank their website in Google.

If you Become an SEO Expert, you can easily earn lakhs of rupees a month while sitting at home and there is no shortage of jobs in marketing for SEO Experts.


YouTube is the world’s second largest search engine. This means that youTube also has a large number of users today. When most users are present on YouTube. So you can easily advertise your product on YouTube. Because people like to watch the most videos today. So companies are taking to YouTube to advertise their products. In which people are shown video ads on YouTube.

If you are also a video creator, you can easily access your product to customers with YouTube or you can Make Money from other people and reach their product customers. For your information, you can also take up to lakhs of rupees to advertise other people’s products on YouTube.

Uploading videos to YouTube is absolutely free. So you can also create a channel of one of your categories and upload videos daily on it and increase your subscriber base.

Social Media Marketing

If today’s age is not called the age of social media, it will not be wrong because social media is used by every user running the Internet. So social media can be the best option to market any product. All companies use social media to advertise their products. If you use social media, you may also see product ads on social media. Such as Facebook, Twitter, Instagram, etc.

If you have a good understanding of social media, you can take steps towards social media marketing. And you can earn well.

Email Marketing

Marketing means you must know how to promote. The service and product we promote through email are called email marketing.

Email marketing is most commonly used to target and stay connected to the audience of your product. In addition, email marketing is also used to promote website content, product discounts and festival offers.

Apps Marketing

There are as many popular companies as there are today. You will find all of them on the Google Play Store. Because today most users love to use the application of their preferred company. They find it quite irritating to search the website on Google.

Most smartphone users prefer to use apps for shopping, money transfers, online bookings, news channel, social media, etc. So you can also increase your marketing by creating an application for your company.

Google AdWords

If you use a smartphone, it can’t be that you don’t run the Internet in it. If you are an Internet user, you may have noticed that you frequently receive ads for some product while using the Internet.

Do you know which company is involved in running these advertisements? If you don’t know, we’re telling you that all kinds of ads that appear on the Internet are shown by Google AdWords. If you want to advertise your product on the Internet with the help of Google AdWords, you will have to spend money on Paid Services. Through which you can easily reach the targeted audience of your product.

You can run a variety of ads through Google AdWords.

Display Ads Text Ads Image Ads
Gif Ads Text and Image Ads Match Content Ads
Video Ads Pop-Up Ads Sponsored Search

How to Start Own Digital Marketing Business

If you also want to start your own digital marketing company, you must first get at least five to six years of experience in the digital marketing industry. Because to start a digital marketing company, you should be well aware of everything related to digital marketing like the internet, market, project management, client management, website development, and marketing, etc.

You can also experience this by doing this experience in any digital marketing company whenever you are working in a digital marketing company, you can start any work related to digital marketing on the side so that you can learn as much as possible. Such as Blogging, Web Designing, Website Making, Video Making, Affiliate Marketing, etc.

Income in Digital Marketing Career

Take it out of your mind that digital marketing is a short career. You can also start this career for free through blogging and earn millions of rupees a month. You can see a lot of people on YouTube who start their careers at a very small level and are earning lakhs of crores of rupees a month today.

If you start your career in a digital marketing company in any position, you initially get 15 to 20 thousand rupees a month. But if you become an expert in any field of digital marketing, you can earn at least one lakh rupees a month. There are many people in digital marketing who charge according to their hours.

Digital marketing has completely changed the way people sell products.


However, there is no qualification valid for pursuing a career in digital marketing. But still, if you are looking for a good career in this field, you need to have at least 12th or graduation. In addition, you should also have good market knowledge.

Digital Marketing Course

You can take steps after your schooling to pursue a career in digital marketing. If you want to learn digital marketing for free and pursue a career in it, you can also do this so you will find many such digital marketing courses on YouTube in both Hindi and English languages. If you learn in digital marketing for free.

So the most important thing for that is to create your own website and social media account. So that you can use whatever you see in the video and know it well. It may take you a long time if you learn free digital marketing.

Moreover, today, many private institutions are open to conducting digital marketing courses within cities. From where you can learn, the time limit of these courses is from 6 months to 1 year.

Last Word

Friends In this article we have given you a complete insight into Digital Marketing as to What is Digital Marketing and How to Make a Career in Digital Marketing and How You Can Grow Your Business With the Help of Digital Marking. If you like the article, you can also share your opinion with us in the comment box and share it with other friends so that they can know about this emerging career. If you still have any doubts about digital marketing, you can ask us questions by commenting.

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