How to Become a Social Media Manager

The importance of social media has increased considerably in our lives due to increasing digital technology. Due to which large companies are focusing more on advertising their products and services on digital platforms. Social media managers are playing an important role not only to sell products or services but also in the political arena. Political parties take to social media to spread their election campaign and their work to the people.

The social media sector is fast emerging as a good career. If you are interested in the Internet and have a good understanding of social media, this career can prove to be good for you. Today we are going to give you complete information about this career related to social media.

So that you can get the right information about this area and you can move in this area. In this article, we are going to tell you What is Social Media, How to Become a Social Media Manager, How to Make a Career in Social Media, How to Become a Social Media Expert.

At present, the image of any company, institution, or brand matters a lot which is the basis of its credibility. That is what measured his success. For the last several years, every sector in the world is being digitized. Due to which the reach of smartphones and electronic gadgets to the common man is also continuously increasing.

There has been more pressure on social media to retain its presence on social media to get all the companies and brands to hold on to as many users as they can. That is why the field of social media is emerging as a career option.

Work of Social Media Manager

  • The job of a social media manager is to manage social accounts and channels properly on all social media platforms of his company, brand, or major institution.
  • He is always adopting new ways to take the company forward on social media so that he can easily reach the targeted audience of his product or services. Therefore, they are constantly publishing necessary information, attracted photos of the company’s products or services on social media.
  • It is the social media manager who has all the responsibility to keep the company’s good image positive on all social media platforms and put it ahead of other companies.
  • Today, social media is also being used by political parties. In which he promotes his party or organization on platforms like Facebook, Twitter, Instagram, WhatsApp, YouTube. The aim is to reach out to as many people as possible to get their party’s work done so that people like them and decide their future. And the impact of social is going to increase even more in the times to come.
  • Social media managers take over the responsibility of showing any company or brand or anyone well on social media platforms. If we do not misunderstand the digital avatar of the Public Relations Officer.
  • Social media has communication on two sides. When companies brand themselves, users express their opinions about brands. In such a situation, it is very important to keep communication between brands and companies under control. The same thing is done by the social media manager.
  • In addition, social media managers interact with customers and clients. He looks for the right channels for branding and prepares his strategy. There should be similarities between the information of the organization that goes out through advertisement, marketing, and social networking. It also has the responsibility of protecting the company from harmful publicity and monitoring its competitors.

Jobs Will Be Available in These Forms

Social Media Analytics

It is their job to collect and analyze the data related to social media marketing campaigns to those holding the post.

Social Media Strategist

Those in this position create a strategy for the publicity of their company on social media| Your brands’ websites look after the traffic of social media accounts on platforms like Facebook Account, Twitter, Instagram so that they can market their product or service well.

Social Media Marketing Executive

The company also creates content to connect their customers to their brand or institution’s social media accounts, team members, and customers and to the satisfaction of customers.

Social Media Sales Representative

Those working in this post have to handle the marketing of the company’s products through social media. These companies promote and advertise products as well as solve customer problems. There is a lot of demand among marketing companies to work in this post.

Site Traffic Planner

They look for better ways to understand and reach out to customers. They analyze the data of customers accessing the company’s website through social media so that they can know the customer’s choice and then target those customers with the same type of product.

Content Manager

The main function of the worker in this post is to increase the popularity of his brand or company on social media and register its online status. In addition, they create a marketing strategy to connect as many customers as they can and maintain a positive view of the company and its products in the eyes of the customers.

Job Opportunities

The growing trend of social media has led to a growing demand for social media managers in most areas if you have a good understanding of social media, and you love working on the Internet such as working on social platforms like Facebook, Twitter, Google Plus, YouTube or writing blogs and you can spend hours on social sites and the Internet without feeling bored, so this area can prove lucky for you.

You can easily get jobs as a social media manager in a marketing company, advertising company, digital marketing company, media house, startup, education sector IT company, etc.

These days most agencies have formed house teams that manage their social media accounts. It is up to you to grow in it. With time and experience, you can become the head, entrepreneur, consultant, community manager, etc. of a digital agency.

Apart from this, there is a lot of demand for good social media managers in political fields at present. Because political parties seek the help of social media managers to spread their party propaganda on social media.


If your education is background journalism and you have a good understanding of English, a career in social media is better for you given the present times. Although there is no proper course yet to take steps in this field, you still need to pass your schooling in subjects like science arts, or commerce.

In addition, you should be well aware of internet social media and marketing, writing skills, brand communication. A social media manager should have a good understanding of all the tools used in online marketing that make working methods easier. You should also have the art of learning new things.

Moreover, people who can do multiple tasks in a limited time frame are always ahead in the race. So you’d better design graphics in addition to social media. You will also continue to learn skills like video editing which will continue to benefit you separately.

Challenges of Social Media Manager

  • As a social media manager, you get opportunities to work in different fields.
  • There is no separate course in the market to pursue a career in this field so you have to learn every aspect of online marketing or social media marketing yourself.
  • Since the digital sector is growing rapidly, it is very important to keep yourself updated so that you know what is currently in demand in marketing and then you can reach out to your customers by creating your marketing strategy accordingly.

Courses Related to Social Media Manager

Although there is no single course for the social media manager sector, you can still move into this field with the help of some of the courses below. Some of them have diplomas.

  • PGP in Business Analytics and Big Data
  • MBA in Business Analytics
  • Post Graduate Program in Business Analytics
  • Advanced Analytics for Management
  • Certificate Program in Business Analytics
  • PG Diploma in Technical Writing
  • Certificate Course in Technical Writing
  • Course in Technical Writing
  • Digital Marketing Course

Premier Institutes in the Country to Do Courses

  • Indian Institute of Management Kolkata
  • Makhan Lal Chaturvedi National University of Journalism and Communication
  • Techtotal Institute Hyderabad
  • Technocrats Institute New Delhi

In addition, there are some websites on the Internet that allow you to take courses like social media marketing, digital marketing, etc. These courses are Paid.


As you know, most businesses are becoming online at the present time, the demand for social media handlers is also increasing, so if you start your career in this field. If you have done a graduation level course and have a good understanding of this field, any company can give you Rs. 2 lakh to 2.5 lakhs per annum initially as a social media manager, but after four to five years of experience, your income can reach Four to Five lakh rupees per annum.

In addition, if you want to earn more in this field, you can also start an online marketing agency yourself. Just remember that qualification experience, expertise plays an important role in this field that determines your future.

Last Word

Friends In this article, we have given you a complete insight into an emerging career related to social media about how you can move into this field so that you don’t have any difficulty in choosing a career.

In this article, we have told you that if you like this information given by us like What is Social Media, How to Become a Social Media Manager, How to Make a Career in Social Media, How to Become a Social Media Expert, etc. you must share your opinion with us in the comment if you have any questions about this career. Don’t forget to do it at all so that all the students can know about this career.

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